Tatooed Model Known as Zombie Boy Dies at 32

Rick Genest, a model popularly known as Zombie boy for his head-to-toe tattoos and for appearing in the music video for Lady Gaga’s 2011 song “Born This Way,” has died in Montreal. He was 32.

Mr. Genest’s manager, Karim Leduc said he believed that Mr. Genest had gone out for a smoke on an emergency balcony that is normally locked and might have been sitting on its railing, which he said rose only to “below the hips,” when he lost his balance and fell backward.

“From what we know, he fell on his backside,” Mr. Leduc told People.

Mr. Genest, who was better known as Zombie Boy or Rico, was born on Aug. 7, 1985, in a small town in Quebec. He said he had grown up fascinated by freak shows and tattoos.

Dulcedo Management, which represented him,  told People magazine that the death occurred on Wednesday afternoon at Mr. Genest’s apartment building in the Plateau-Mont Royal neighborhood.